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Friday, October 16, 2026
Social Spark Focus

TikTok Grants Viewers Authority to Decrease Artificial Intelligence-Made Content in Their Feeds

Users will soon have a fresh option that permits them to cut down on the amount of AI-made content appearing in their feeds. This initiative comes as the service announced that it currently hosts in excess of 1 thousand million AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the following weeks before a widespread release. This shift coincides with a rise in AI-generated material, fueled by new AI video creators.

The Broader AI Trend

It has been noted that nearly one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A considerable share of this content is deemed low-quality AI content, a label for inferior, factory-style content that is often nonsensical or dreamlike.

Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, according to their own choices,” commented a company executive.

Volume and Proportions

The service announced that there are currently 1.3 billion videos on its app labeled as AI-generated. In total, more than 100 mn media items are added to the service each day, making AI content a minor percentage of its complete catalog.

How to Adjust Settings

Viewers will be in a position to limit or boost the volume of AI-generated videos they watch by opening the “manage topic” feature in the application and choosing “AI-generated content”. Further subjects that are already be modified under the filter encompass news, style, cosmetics, and movement.

Platform Guidelines

TikTok’s rules require content makers to label convincing AI-generated content, and it bans dangerous deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

In addition, the service will now attach an AI-generated tag to content created with its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from attempting to evade the tagging system.

AI Literacy Programs

The platform is additionally establishing a $2m awareness program for experts and groups to create informative material about responsible artificial intelligence. This project will benefit educational bodies specializing in training coding and technology.

Content Safety Approach

TikTok has justified its content review process, amid controversy over proposals to cut jobs for numerous review team members in Britain. It is planning to eliminate hundreds of positions in its user protection department in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.

A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content prior to it has to be seen by staff. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
The writer

Grant Gonzalez

Digital marketing strategist passionate about helping brands grow their social media influence through data-driven tactics.

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